Primary Data Collection Resources

Below is a list of valuable resources for collecting primary data, specifically focusing on conducting focus groups, key informant interviews, and surveys. 

Focus Groups

Key Informant Interviews

  • Key Informant Interviews (UCLA Center for Health Policy Research) -  Includes guidance on identifying key informants, choosing the type of interview, developing the interview tool, and conducting interviews.
  • Engaging Stakeholders To Identify and Prioritize Future Research Need: Key Informant Interview Guide - This guide is designed to assist researchers and stakeholders in conducting key informant interviews as  part of the research process. It provides a practical and structured framework for engaging experts and key informants to gather valuable insights and information for research prioritization and decision-making


  • Conducting Needs Assessment Surveys (Community Toolbox) - A part of the Community Tool Box, this resource comprehensively answers basic questions about needs assessment surveys: What is it? Why, when, and how should you carry out a needs assessment survey?
  • Conducting Surveys (Community Toolbox) - A part of the Community Tool Box, this resource contains guidance for developing, distributing, and analyzing surveys.
  • NACCHO Toolbox - Collection of resources for local health department, including resources related to community surveys, such as an example health survey, quality of life survey questions, a multiple choice survey instrument, and many others. Note: You will need to create a username and password to download resources (free!)
  • Q-Bank (CDC) - Q-Bank provides access to question evaluation research. Reports in Q-Bank provide information on question design and performance. This information can be used to improve surveys and better understand survey data estimates. Explore Q-Bank now by searching for questions or reports.