Below is a list of valuable resources for collecting primary data, specifically focusing on conducting focus groups, key informant interviews, and surveys. 

Focus Groups

• Data Collection Methods for Program Evaluation: Focus Groups (CDC)- This brief is about focus groups as a data collection method for evaluation. This brief includes a basic overview of focus groups; when to use them; how to plan and conduct them; and their advantages and disadvantages.
• Focus Groups in Small Communities (CDC) - This resource highlights techniques for conducting focus groups in small communities with a focus on key questions and considerations. 
• Conducting Focus Groups (Community Toolbox) -  This website provides information on when, why, and how to conduct focus groups; in addition, the website provides links to resources on Designing and Conducting Focus Group Interviews and Guidelines for Conducting a Focus Group, which include sample questions and additional guidance.

Key Informant Interviews

• Key Informant Interviews (UCLA Center for Health Policy Research) -  Includes guidance on identifying key informants, choosing the type of interview, developing the interview tool, and conducting interviews.
• Engaging Stakeholders To Identify and Prioritize Future Research Need: Key Informant Interview Guide - This guide is designed to assist researchers and stakeholders in conducting key informant interviews as  part of the research process. It provides a practical and structured framework for engaging experts and key informants to gather valuable insights and information for research prioritization and decision-making

Surveys

• Conducting Needs Assessment Surveys (Community Toolbox) - A part of the Community Tool Box, this resource comprehensively answers basic questions about needs assessment surveys: What is it? Why, when, and how should you carry out a needs assessment survey?
• Conducting Surveys (Community Toolbox) - A part of the Community Tool Box, this resource contains guidance for developing, distributing, and analyzing surveys.
• NACCHO Toolbox - Collection of resources for local health department, including resources related to community surveys, such as an example health survey, quality of life survey questions, a multiple choice survey instrument, and many others. Note: You will need to create a username and password to download resources (free!)
• Q-Bank (CDC) - Q-Bank provides access to question evaluation research. Reports in Q-Bank provide information on question design and performance. This information can be used to improve surveys and better understand survey data estimates. Explore Q-Bank now by searching for questions or reports.